People who get migraines are the only people who reallly know what it’s like to get migraines. So for one of our Execdrin executions, we used VR technology to allow partners of migraine sufferers to get a sense of the pain and disorientation that a migraine brings on. And how Excedrin Migraine can provide much needed relief (for the sufferer and the partner!).
Deliverables:
- Market and venue research and recommendations
- Scenic design
- Product sampling
- Talent coordination
- Brand ambassadors
- Editor immersions
