Degree x Blue Zones

Weber Shandwick/Unilever

Blue Zones Founder and National Geographic Fellow Dan Buettner identified five places in the world ­– dubbed blue zones – where people live the longest (into their 100s). First, we bought property in each of them. Then we produced a dynamic event for the brand to launch the #MadeToMove initiative for healthier living.

  • Venue research and contracting
  • Scenic design
  • Concept development
  • Talent coordination
  • Audio, lighting, special effects
Bonus Tidbit for Reading This Far:

The original five Blue Zones: Okinawa, Japan; Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece, and Loma Linda, California.