Blue Zones Founder and National Geographic Fellow Dan Buettner identified five places in the world – dubbed blue zones – where people live the longest (into their 100s). First, we bought property in each of them. Then we produced a dynamic event for the brand to launch the #MadeToMove initiative for healthier living.
Deliverables:
- Venue research and contracting
- Scenic design
- Concept development
- Talent coordination
- Audio, lighting, special effects
Bonus Tidbit for Reading This Far:
The original five Blue Zones: Okinawa, Japan; Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece, and Loma Linda, California.
