Bike MS NYC

National Multiple Sclerosis Society

You’ve gotta admit that riding through the Holland Tunnel is cool. We’ve made that happen along with safe and supported routes for thousands of dedicated MS Riders. By the way, if you’ve never ridden your bike through a tunnel, the uphill is a lot harder than it looks in a car.

Deliverables:
  • Jurisdictional relations and permitting
  • Route design and support
  • Signage and branding
  • Crisis management and insurance
  • Vendor management
  • Site and venue selection and permitting
Bonus Tidbit for Reading This Far:

The Holland Tunnel opened in 1927 and isn’t named for the country; it’s named for chief engineer Clifford Millburn Holland, who died suddenly during its construction.