It’s tough to stand out at a huge event like BeautyCon, but our interactive concept made a huge impact as it was obvious that people walking around the show had visited us by the striking design imprinted on their hand. We managed every aspect of the booth and activiation, including the challenge of getting into and out of the Javits on time and on budget.
Deliverables:
- Scenic design
- Product sampling
- Brand ambassadors
- Concept development
Bonus Tidbit for Reading this Far:
The Javits Center is named for Jacob K. Javits, the son of a janitor who overcame poverty and hardship to become NYS Attorney General and a US Congressman and Senator. So don’t insult his memory by spelling his name Javitz, OK?
