Jimmy Fund Walk: Your Way

Dana-Farber Cancer Institute

For years, passionate supporters of Dana-Farber Cancer Institute walked the Boston Marathon route for The Jimmy Fund. And then a global pandemic had other plans. We helped DFCI create an engaging online program that proved one thing: while the marathon route was a big draw, it wasn’t why people came out to walk for Jimmy.

Deliverables:
  • Online fundraising strategies
  • Scriptwriting and show development
  • Video production and editing, storytelling
  • Website design
  • Event design and conception
Bonus Tidbit for Reading This Far:

Our story-filled program was simulcast on both the Internet and Boston’s Fox 25 for maximum exposure