Everybody in New England loves the Jimmy Fund. And their yearly campaign to fill Fenway Park to support cancer research and care at Dana-Farber Cancer Institute. But when Fenway became off limits in 2020, we found a way to fill it digitally and still raise essential funds. And everyone agreed that it was wicked good.
Deliverables:
- Creative development and production
- Website design
- Experiential activations (AR, VR, polling, etc)
- Participant recruitment and engagement
Bonus Tidbit for Reading This Far:
Legend says that Red Sox owner Tom Yawkey noticed that all the restaurants and bars lined along Landsdowne St. had an unobstructed view of the ballpark. He soon ordered the construction of a wall tall enough to stop the freeloading and the Green Monster was born.
See More Work with the Dana-Farber Cancer Institute
Jimmy Fund Walk: Your Way
Dana-Farber Cancer Institute
When New England’s premier walk event needed to go virtual, we led the way with a dynamic (and successful) campaign and broadcast.
