Komen’s iconic Race for the Cure was underperforming and our data dive showed that it was walkers who were raising the dollars, not runners. So we designed the new More Than Pink Walk along with four pillars of what Komen does to change and save lives. After piloting the new event in four markets we helped roll it out nationwide.
Deliverables:
- Scriptwriting and show development
- Signage and branding
- Program evaluation and rebranding
- Fundraising strategies
- Stage management
- Vendor and venue management
- Graphic design
Bonus Tidbit for Reading This Far:
We matched the four new pillars — Research, Community, Care and Action, with four non-pink colors we found in their brand guidelines. Because Komen is, well, More Than Pink. Check out the komen.org homepage and you’ll see our pillars still in use!
