In 2011, three months before Yale-New Haven Hospital was going to hold their very first cycling event to support their brand new cancer center, we got a desperate call: Can you help us produce our brand new cycling event? Since then, we’ve grown the Closer to Free Ride into the region’s best — even when it has to be virtual. The event has raised more than $21 million since we began and we can’t wait to get back in the saddle on all five routes for all 3,000+ riders.
Deliverables:
- Logistics
- Full virtual and hybrid services
- Fundraising & incentive strategies
- Scriptwriting and show development
- Website design and build
- Forecasting and metrics
- Participant recruitment
- Jurisdictional relations and permitting
- Route design and support
- Volunteer management
Bonus Tidbit for Reading This Far:
The Closer to Free Bike is passed down through the crowd during the Opening Ceremony, headed for a featured survivor who represents why we ride. We converted the CTF Bike to a virtual mosaic in 2020.
