Yonex US Open Activations

Yonex USA

Yonex had never done any event marketing in North America when they came to us to leverage their US Open players in NYC. We produced the first event in a tennis bubble in Queens that also featured a demo session where amateur players could hit with world champions. Then we moved into Manhattan to a glass-filled event space for a more upscale, immersive experience.

  • Market and venue research and recommendations
  • Talent coordination
  • Vendor management
  • Signage and branding
Bonus Tidbit for Reading This Far:

Matt used to play competitively and teach tennis, but oddly enough neither US Open champion requested to hit with him.