Yonex had never done any event marketing in North America when they came to us to leverage their US Open players in NYC. We produced the first event in a tennis bubble in Queens that also featured a demo session where amateur players could hit with world champions. Then we moved into Manhattan to a glass-filled event space for a more upscale, immersive experience.
Deliverables:
- Market and venue research and recommendations
- Talent coordination
- Vendor management
- Signage and branding
Bonus Tidbit for Reading This Far:
Matt used to play competitively and teach tennis, but oddly enough neither US Open champion requested to hit with him.
