Susan G. Komen’s New More Than Pink Walk Premieres Nationwide
June 9, 2018
HARTFORD, June 9, 2018 — In iconic Bushnell Park under perfectly sunny skies, Eventage and Susan G. Komen completed the 4th pilot execution of the new More Than Pink Walk here today. Komen and Eventage have been partnering for more than 18 months on the re-invention of the non-profit’s Race for the Cure series, which was the first large-scale 5K fundraising run in the nation. After an extensive research and input phase, Eventage recommended focusing on a walk and developed four new “pillars” to help participants better understand why fundraising is essential and what Komen does every day with the funds raised. The new event and on-site experience premiered in Ft. Worth in April, followed by additional events in Atlanta, Sacramento and finally here in Hartford. Response from participants and affiliate staff has been overwhelmingly positive. As one Executive Director wrote, “We are receiving rave reviews, and the highlight of the event was your incredible Opening Ceremony. I know this has been a labor of love for you all, and we are so thankful for all you have done to make the event a success.” The More Than Pink Walk rollout continues this fall in markets nationwide.