Sampling at Quicken Loans Arena
Unexpected street teams provide all kinds of relief
A basketball team and entire city losing its star player is just one of the many things that can cause indigestion. But that was just enough reason for our client Tums to be at the Cleveland Cavaliers’ first home game of the season in 2018 – their first game without a guy named LeBron. Our team organized a force of brand ambassadors and greeted fans with packets of Tums as they arrived at the arena.