More Than Pink Walks
Nationwide Pilots and full production in D.C.
We’ve been working with the Susan G. Komen national team since 2016 to reinvent their signature Race for the Cure series in an effort to better engage participants and in turn help raise more funds. Transitions to the More Than Pink Walks began with 8 pilots in 2018 and we’re continuing work to improve and roll out across the nation with them in 2019.
In additional to our national rebranding work, we began producing Komen’s Washington, D.C. walk in 2018 and manage vendor and venue relationships, staffing, permitting, sponsor activations and anything else the local affiliate may need.