BeautyCon
Engaging consumers on the industry’s biggest stage
Javits Center, New York
Pond’s came to us in 2018 looking for an out-of-the-box activation for BeautyCon that would show consumers that their cold cream wasn’t just for your grandma. After some brainstorming and experimenting we landed on painting the consumers so they could experience “first-hand” the ease of cleansing with Pond’s. As attendees got to the booth, they were encouraged to dip their hand in a pool of mixed paints – which left them with a unique marbled. Not only did this create the social media moment every client craves, it also showed the consumers real-life application of how to use the Pond’s product.
