Chinese New Year
Kicking off the New Year Annually at the Crossroads of the World
Times Square, NYC
Aimed primarily at the Chinese media, these bilingual events feature Chinese celebrities, AB-InBev executives and dignitaries from the Chinese Consulate in New York. Each year we celebrate in a different fashion, from launching balloons filled with dreams for the new year to honoring everyday heroes from around the world. Eventage handles all logistics and production for the indoor and outdoor events, including stage management, music development, the wrangling of amazing light-up Chinese Lion Dancers and stage managing a show that is 95% in Mandarin.