It was the decade of Vanilla Ice, Tickle Me Elmo and MC Hammer. And Titanic (in old-fashioned 2D), Joey Buttafuoco and Beverly Hills 90210. And to celebrate the launch of Hasbro’s Trivial Pursuit 90s Edition, we designed and built a rolling museum of 90s memorabilia with the help of a retired Smithsonian curator. In each market, our host stepped out of the “90s Time Machine” in a cloud of smoke and introduced the gathered crowd to our lineup of local 90s stars like Kato Kaylin, Naomi Judd and Nancy Kerrigan. Overall media impressions topped 47 million and we looked damn good in our parachute pants.
"Thanks to the entire Eventage team for an incredibly successful Trivial Pursuit 90s Edition tour. The truck looked amazing, the tour went flawlessly, and we had incredible media response. Nothing we asked ever seemed to be a problem, and the field team handled every challenge with ease." -- Vice President, Fleishman-Hillard