Shea Butter Hits SXSW With Eventage
March 18, 2017
AUSTIN, TX, March 18, 2017 — Shea Moisture, the leading brand of health and beauty pioneers Sundial Brands, had a major presence at this year’s South by Southwest festival and for the first time, Eventage brought their creativity and management expertise to the party. Eventage created an innovative, technology-based activation where festival guests helped create a dynamic digital mosaic. The mosaic, filled in over several days, also told the brand’s ingredient story and provided coveted one-on-one interactions between staff and consumers. The Eventage team also assisted with the brand’s popular styling stations featuring hair and skincare products. The program generated more than 2 million views on social media and made a pretty cool mosaic at the same time!