Hellmann’s


Hellmann’s 100th Birthday Celebration

Making history with the world’s longest picnic table

Pier 84
New York, NY

When an iconic brand like Hellmann’s needs to do something BIG to celebrate its 100th birthday, it needs to think BIG. And that’s just what the Unilever brand did when they came to Eventage hoping we could build the world’s longest picnic table. So we found a great venue, Pier 84 on the Hudson River tucked between the Intrepid and the Circle Line (and just a few blocks from Richard Hellmann’s original deli). And then we got to work designing the event and that really long picnic table, which was constructed from solid pine wood and weighed more than 8,000 pounds. At 320 feet, 2 inches long, we broke the existing Guinness World Record by 15 feet as 500 lucky folks dined on a gourmet box lunch designed by Mario Batali. Batali was joined by Katie Holmes and other celebrities in conjuction with a donation to Feeding America. And after we took the massive table apart, we donated the wood to Build It Green, who will repurpose it in future building projects in NYC.

Slide

There is literally no one else that could have pulled off an event of this feat

– Account Director, Weber Shandwick

Slide

There is literally no one else that could have pulled off an event of this feat

– Account Director, Weber Shandwick

Slide

There is literally no one else that could have pulled off an event of this feat

– Account Director, Weber Shandwick

Slide

There is literally no one else that could have pulled off an event of this feat

– Account Director, Weber Shandwick

Slide

There is literally no one else that could have pulled off an event of this feat

– Account Director, Weber Shandwick