The Migraine Experience
New York, NY
We’ve produced several events for Novartis’ Excedrin brand, but the most fascinating was giving non-migraine sufferers the opportunity to experience the debilitating effects of a migraine attack. We found couples with one partner who battled migraines and gave them lunch while the non-suffering partner used a state-of-the-art virtual reality simulator to give them the visual and auditory experience of a migraine attack. Event host Andy Cohen interviewed guests about their experience as the media looked on and listened in behind a glass facade.